After years of research of the fatigue effects on the skin, the Vichy laboratories indicate three basic mechanisms that lead to burnout and deteriorarion of skin quality :
- Everyday life itself creates oxidative stress, which is exacerbated by stress, fatigue and fewer hours of sleep. The skin defence system becomes overwhelmed and after 30, the skin finds it extremely difficult to resist. Gradually, the cellular DNA alters and the cell renewal slows, the skin becomes dull and loses its energy.
- Due to fatigue, mitochondria, skin energy centers, produce excess free radicals, which deplete the pores, leading to altered cellular metabolism.
- Oxidative stress is associated with another key factor for cellular aging, glycation (alteration of collagen fibers). This deep alteration of the skin structure, which is gradually observed after 30, threatens the shine of the skin and allows the appearance of fine lines.
Products acting as an energy supplement
Vichy,utilizing the survey data about the mechanisms behind the debilitating skin, created the new generation Idéalia care products. Vichy Idealia is a tonic complex based on superfoods that provides physical rehabilitation of the shine and revelation of an ideal skin quality. The Vichy Idealia new generation contains ingredients recognized for their therapeutic benefits:
- NEW ingredient: Polyphenols blueberry, protecting against free radicals, fight the enzymes responsible for the destruction of collagen in the skin and prevent the appearance of fine lines
- NEW ingredient: Natural corn adenosine that protects mitochondria, and contribute to the energy increase that skin needs, through ATP molecules
- Black Tea extract, known as Kompoucha which inhibits glycosylation by up to 79%, and contains by nature AHA, vitamins and polyphenols that enhance shine and skin quality.
These are the three new products of the series:
Vichy Idealia Day Cream
With new composition and enriched by a complex based on blueberry polyphenols and fermented black tea extract, the Idéalia day cream offers the right dose of nutrients that skin needs to combat stress and stay bright until the night. It gives shine and uniform appearance, while reducing pores and smooths fine lines.
Vichy Idealia Night Peeling Care
Enriched with active ingredients of fermented black tea and blueberry polyphenols, this product is established as a night serum. It is a product designed to remove excess dead cells and stimulates the regeneration of the skin, to reactivate the shine on the surface. Thanks to cutting-edge composition it reactivates the skin’s glow and gradually fades the spots and smooths the wrinkles.
Vichy Idealia Serum
With renewed composition, the new generation Vichy Idealia Serum is enriched with antioxidants citrus flavonoids, stimulating adenosine and liquorice root extract for extra shine. The composition is suitable for both oily and dry skin. It can be applied over other products, without weakening the peeling.